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Video Marketing

Video Marketing Tips for 2021

Video Marketing Tips for 2021.

Discover the top 5 Do’s and Don’ts for your Video Strategy.

I’m seriously upping my YouTube game in 2020…

Are you with me? LMK in the comments… what’s your video marketing strategy this year?

In this video, I’m sharing my top 5 Do’s and Don’ts for your video marketing strategy in 2021.

So many businesses, brands, and entrepreneurs are looking to increase and improve their online video content strategy this year however I’m still seeing so many of the same mistakes being made over and over again.

#1 Think of Your Audience First DO Produce videos with your audience top of mind DONT position yourself as the hero

#2 It’s all about being Platform Native DO produce your videos for your primary distribution platform first DONT stick every video everywhere (revise for the platform)

#3 Burnt-In Captions for Social Video DO use burnt in captions on social DONT ignore the headline

#4 Pay attention to the Metrics DO take time to understand the metrics that matter DONT let this stop you (paralysis by analysis)

#5 Use video across your full marketing funnel DO consider where video fits within your full-funnel DONT see the video only as a promotional tool The big one… don’t do a video for video’s sake. You need a video strategy! Visit

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