Digital Marketing 101 | A Beginner’s Guide


Digital Marketing 101 | A Beginner’s Guide

Digital marketing – it really doesn’t have to be that complicated. We’ll go over what digital marketing is (and what it isn’t) and the six main elements that you can learn to master the power of a great digital marketing strategy.

In this video you’ll learn:

– The three main problems with traditional marketing and how digital marketing solves them all.

– The 6 main elements of digital marketing:

Search Engine Optimisation, Search Engine Marketing, Content Marketing, Social Media Marketing, Affiliate Marketing, and Email Marketing.

We’ll be diving in deeper into each of these concepts

– Finally, we’ll talk about quantity over quality

– What’s more important and why?


1:55 – Is traditional marketing really dead?

5:08 – The 6 sides of our digital marketing Rubik’s cube

5:26 – SEO (Search Engine Optimisation)

8:35 – SEM (Search Engine Marketing)

10:35 – Content Marketing

12:08 – SMM (Social Media Marketing)

13:22 – Affiliate Marketing

15:48 – Email Marketing

17:50 – Quality vs. Quantity?

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